What’s So Great About SEO?

Written by SEO Reseller on December 10th, 2013. Posted in Internet marketing, Online marketing, Seo tools

Seo tools

Why is SEO important? It’s a question thousands of companies are still asking. The truth is that a business can’t get by without search engine optimization services. Though some are uncertain how SEO can help, the numbers are clear. Web marketing has a return rate of $22 for every dollar spent on it. To break that down, leads generated through SEO have a 14.6% close rate. Compared to the 1.7% close rate from outbound sales, SEO puts up pretty impressive numbers. Search engines are the new frontier for marketing, and they’re making a big difference.

Why Is SEO Important?

The main reason to hire an SEO consultant is that quality

Seo tools

Why is SEO important? It’s a question thousands of companies are still asking. The truth is that a business can’t get by without search engine optimization services. Though some are uncertain how SEO can help, the numbers are clear. Web marketing has a return rate of $22 for every dollar spent on it. To break that down, leads generated through SEO have a 14.6% close rate. Compared to the 1.7% close rate from outbound sales, SEO puts up pretty impressive numbers. Search engines are the new frontier for marketing, and they’re making a big difference.

Why Is SEO Important?

The main reason to hire an SEO consultant is that quality SEO makes the difference between a great site that does its job and a great site that is never seen. Users searching on search engines like Google ignore sponsored results 70-80% of the time, and they usually choose results from the first page. The beauty of SEO is its ability bring your site more website traffic without resorting to paid ads.

How Does it Work?

SEO is about making search engines see your site as more relevant to particular keywords. In order to be viewed as relevant, you have to use those keywords frequently and have content that other users view as valuable. The number one way to do that is to produce quality content, usually through an on site blog and through off site link building.

Companies that blog have 434% more pages indexed by Google. That’s because they have tons of relevant content that is noticed and shared by other users. SEO campaigns often include some sort of onsite blog, usually combined with social media. Businesses develop relevant content for their blogs and then share it with followers who, hopefully, share it with their friends. The more buzz that is generated, the more attention the site gets from search engines.

Does It Really Make a Difference?

Absolutely. Search engines have die-hard users, many of whom use them at home and on the go. As many as 58% of consumers use search engines to begin their research of a product or service, compared to only 24% of visit company websites and 18% who inquire via social media. In fact, 57% of business to business marketers rank SEO as having the largest influence on their lead generation.

The giant of all search engines, Google, is so confident in its ranking system, called PageRank, that it offers an “I’m feeling lucky” button. Users who enter search terms can click that button to be taken to the number one result without skimming the result pages. Incidentally, Google’s first ever tweet was “I’m feeling lucky” written in binary code.

Search engines are perhaps the most important platform for advertising. They make the difference between being seen and being invisible on the internet, a dichotomy that makes a big difference in today’s online culture.

The Best Kept Secrets for Internet Marketing

Written by SEO Reseller on August 3rd, 2013. Posted in Online marketing, Search engine optimization, Seo marketing

Search

Who would have thought that when Google was first conceived, it would one day become a verb synonymous with internet searches. In fact, Google receives about 70 percent of all internet market share, which underscores how important it is to utilize the best SEO tools to increase your search engine ranking.

Search engine rankings are so vital so the success of a company and its website. The reason this is so is because natural, or organic, search results (as opposed to pay per click) are what internet users select 70 percent of the time. Not only that, but organic click through rates have a 25 percent higher lead conversion rate than pay per click, and, very few users ever scroll to the second

SEO Tools Can Help Businesses Gain a Larger, More Loyal, Customer Base

Written by SEO Reseller on February 13th, 2013. Posted in Google rankings, Online marketing, Seo

Search engine optimization

Google is one of the most unique companies on the marketplace today. Not only is their company headquarters mowed by goats that are rented from a grazing company, the founders used LEGO bricks to create a storage compartment for the 10 4GB hard drives they used while testing the PageRank algorithm when it was still a research project. Because it is unique, it allows businesses with strong internet marketing campaigns a unique opportunity. By using SEO tools, they can improve their search engine rankings and attract more customers. Very few companies have the power have the capacity to do so for so many others, making Google extremely unique.

In the immense and ever expanding digital marketplace of today, it is important for businesses to use Seo tools that allow them to attract a large number of new customers. According to 57 percent of B2B marketers, SEO has the strongest influence on their lead generation. This is likely to mean that many of them are using SEO tools and strategies that help improve their presence on search engine result pages. In order to keep up with them, other businesses might want to use SEO tools of their own. Doing so can go a long way towards helping a company attract new customers.

Over 88 percent of U.S. internet users over the age of 13 were expected to browse or research products in 2012. Of those, roughly 40 percent were expected to request information before making a purchase by following up on social media. So using SEO tools is not the only way for businesses to improve their web presence and attract new customers. Many will do so by adding a strong social media presence to their use of SEO tools. This can help them enter into a dialogue with potential customers, helping them feel comfortable making a purchase.

Mastering the power of search engines by using SEO tools and other strategies is a great way for businesses to increase their site traffic. Because 70 to 80 percent of search engine users only choose organic results and pay no attention to sponsored links, it is becoming more of a necessity than a luxury for businesses to be able to use SEO tools and improve their rankings. Doing so can give a business an advantage in the competitive business environment of today, which could make the difference between success and failure.