What’s So Great About SEO?

Written by SEO Reseller on December 10th, 2013. Posted in Internet marketing, Online marketing, Seo tools

Seo tools

Why is SEO important? It’s a question thousands of companies are still asking. The truth is that a business can’t get by without search engine optimization services. Though some are uncertain how SEO can help, the numbers are clear. Web marketing has a return rate of $22 for every dollar spent on it. To break that down, leads generated through SEO have a 14.6% close rate. Compared to the 1.7% close rate from outbound sales, SEO puts up pretty impressive numbers. Search engines are the new frontier for marketing, and they’re making a big difference.

Why Is SEO Important?

The main reason to hire an SEO consultant is that quality

Seo tools

Why is SEO important? It’s a question thousands of companies are still asking. The truth is that a business can’t get by without search engine optimization services. Though some are uncertain how SEO can help, the numbers are clear. Web marketing has a return rate of $22 for every dollar spent on it. To break that down, leads generated through SEO have a 14.6% close rate. Compared to the 1.7% close rate from outbound sales, SEO puts up pretty impressive numbers. Search engines are the new frontier for marketing, and they’re making a big difference.

Why Is SEO Important?

The main reason to hire an SEO consultant is that quality SEO makes the difference between a great site that does its job and a great site that is never seen. Users searching on search engines like Google ignore sponsored results 70-80% of the time, and they usually choose results from the first page. The beauty of SEO is its ability bring your site more website traffic without resorting to paid ads.

How Does it Work?

SEO is about making search engines see your site as more relevant to particular keywords. In order to be viewed as relevant, you have to use those keywords frequently and have content that other users view as valuable. The number one way to do that is to produce quality content, usually through an on site blog and through off site link building.

Companies that blog have 434% more pages indexed by Google. That’s because they have tons of relevant content that is noticed and shared by other users. SEO campaigns often include some sort of onsite blog, usually combined with social media. Businesses develop relevant content for their blogs and then share it with followers who, hopefully, share it with their friends. The more buzz that is generated, the more attention the site gets from search engines.

Does It Really Make a Difference?

Absolutely. Search engines have die-hard users, many of whom use them at home and on the go. As many as 58% of consumers use search engines to begin their research of a product or service, compared to only 24% of visit company websites and 18% who inquire via social media. In fact, 57% of business to business marketers rank SEO as having the largest influence on their lead generation.

The giant of all search engines, Google, is so confident in its ranking system, called PageRank, that it offers an “I’m feeling lucky” button. Users who enter search terms can click that button to be taken to the number one result without skimming the result pages. Incidentally, Google’s first ever tweet was “I’m feeling lucky” written in binary code.

Search engines are perhaps the most important platform for advertising. They make the difference between being seen and being invisible on the internet, a dichotomy that makes a big difference in today’s online culture.

Stay Ahead of the Game with SEO

Written by SEO Reseller on December 6th, 2013. Posted in Seo, Seo tools

Search engine optimization

Online marketing has made search engine optimization (SEO) an important part of any company’s success. Sites like Google scour the internet looking for quality websites that it can place on the first page of their search engine results page (SERP) for users to find. There are more than 100 billion searches conducted online every month, and out of these, only about 75 percent of users look beyond the first page of a SERP. This makes it vital for companies to utilize SEO strategies to increase their search engine rankings, and gain visibility.

SEO companies use different strategies that create organic ways for users to locate a client’s website. This can be important because about 75 percent of users ign

The Top 2 Ways to Market Your Brand Online

Written by SEO Reseller on April 4th, 2013. Posted in Google, Seo blogs, Seo tools

Seo

42 percent of people who use Internet search engines click on the top ranking link. If you are a company looking to disseminate your brand online, but have not yet executed a web marketing strategy, you could be doing your business a serious disservice, especially if you are obsolete in the search engines.

There are two main ways that you can increase your visibility in the search engine rankings. The first is a process called search engine optimization, which is a series of practices used to increase a websites’ visibility in the search engine rankings through free or “organic” listings. An organic search engine CTR (click through rate) is an excellent way to measure user interaction and engagement on the Internet, and is relatively cost effective. There are several great seo companies out there, and you can also work internet marketing agency should you decide to execute an SEO marketing strategy.

SEO marketing is heavily based in keyword selection, content generation, and link building, so if you are unsure how to begin this process, you may want to consider hiring a third party Seo marketing firm to assist you with your strategy.

The second, and perhaps more popular way to increase visibility is through PPC campaign management.
PPC (pay per click) advertising is an advertising model in which the company placing the online advertisement only pays when a user actually clicks on that ad. Working with a PPC advertising company is a great place to begin if you are looking to begin your process almost immediately.

A PPC advertising company will work with you to develop a keyword list relevant to your brand, bid on those key words, and develop ad copy for your displayed advertisements. If none of this makes sense to you, the PPC advertising company you decide to work with should be able to give you a explanation in terms that will help you to understand the process more thoroughly.

Whether you decide to do SEO marketing or use a PPC advertising company, it is imperative to your brand that you have an effective web strategy in place. The web is slowly replacing traditional advertising mediums, and if no one can find you, you will not make sales! It is certainly something to think about.