Archive for April, 2013

Have Search Engine Rankings Changed How We Do Business?

Written by SEO Reseller on April 5th, 2013. Posted in Google rankings, Search engine optimization

Seo news

It is estimated that between 70 percent and 80 percent of internet search engine users on sites like Google pay no attention to sponsored results. Instead, those users are choosing organic results, which have a higher search engine ranking so that they appear on the first page of a search. In the world of internet marketing, search engine rankings are how companies rise and fall these days. SEO has the potential to generate a lead close rate of as high as 14.6 percent , compared to the lower rate of 1.7 percent for outbound leads on average. Internet marketing is quickly becoming the most popular form of brand promotion and consumer engagement, thanks to the 24 7 nature of the internet and the popularity of sites like Google, Bing, and other search engines around the world.

42 percent of internet search engine users will click on the top link among search engine rankings after a search is performed. That means that if even if you are in the second place on those rankings, a little under half of your potential visitors are going to the competition. SEO tools may give you the ability to increase your ranking through the intelligent analysis of your content, how it is implemented, and where it can be improved, but boosting your search engine rankings also requires having the right marketing materials to work with. Being optimized for mobile users is important, for example, because 65 percent of mobile internet users rely on their smartphones and tablets to find local businesses when they want or need to make a purchase. In these and other situations, search engine rankings can play a large role in how profitable a company will be in both local and national markets.

Named for Google co founder Larry Page, the “PageRank” search algorithm uses over 200 unique criteria to determine which sites will appear higher in the search engine rankings than others. If your business is using the right online marketing solutions, then you may qualify for a position within the top three results. Search marketing techniques are becoming increasingly competitive, however, so you need to use an adaptive solution to stay at the top once you do get there. Work with a SEO firm that is able to provide multitiered, complex solutions for your online marketing needs, and you may gain the advantage that you need to get to and stay at the top.

The Top 2 Ways to Market Your Brand Online

Written by SEO Reseller on April 4th, 2013. Posted in Google, Seo blogs, Seo tools

Seo

42 percent of people who use Internet search engines click on the top ranking link. If you are a company looking to disseminate your brand online, but have not yet executed a web marketing strategy, you could be doing your business a serious disservice, especially if you are obsolete in the search engines.

There are two main ways that you can increase your visibility in the search engine rankings. The first is a process called search engine optimization, which is a series of practices used to increase a websites’ visibility in the search engine rankings through free or “organic” listings. An organic search engine CTR (click through rate) is an excellent way to measure user interaction and engagement on the Internet, and is relatively cost effective. There are several great seo companies out there, and you can also work internet marketing agency should you decide to execute an SEO marketing strategy.

SEO marketing is heavily based in keyword selection, content generation, and link building, so if you are unsure how to begin this process, you may want to consider hiring a third party Seo marketing firm to assist you with your strategy.

The second, and perhaps more popular way to increase visibility is through PPC campaign management.
PPC (pay per click) advertising is an advertising model in which the company placing the online advertisement only pays when a user actually clicks on that ad. Working with a PPC advertising company is a great place to begin if you are looking to begin your process almost immediately.

A PPC advertising company will work with you to develop a keyword list relevant to your brand, bid on those key words, and develop ad copy for your displayed advertisements. If none of this makes sense to you, the PPC advertising company you decide to work with should be able to give you a explanation in terms that will help you to understand the process more thoroughly.

Whether you decide to do SEO marketing or use a PPC advertising company, it is imperative to your brand that you have an effective web strategy in place. The web is slowly replacing traditional advertising mediums, and if no one can find you, you will not make sales! It is certainly something to think about.