Have Search Engine Rankings Changed How We Do Business?

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It is estimated that between 70 percent and 80 percent of internet search engine users on sites like Google pay no attention to sponsored results. Instead, those users are choosing organic results, which have a higher search engine ranking so that they appear on the first page of a search. In the world of internet marketing, search engine rankings are how companies rise and fall these days. SEO has the potential to generate a lead close rate of as high as 14.6 percent , compared to the lower rate of 1.7 percent for outbound leads on average. Internet marketing is quickly becoming the most popular form of brand promotion and consumer engagement, thanks to the 24 7 nature of the internet and the popularity of sites like Google, Bing, and other search engines around the world.

42 percent of internet search engine users will click on the top link among search engine rankings after a search is performed. That means that if even if you are in the second place on those rankings, a little under half of your potential visitors are going to the competition. SEO tools may give you the ability to increase your ranking through the intelligent analysis of your content, how it is implemented, and where it can be improved, but boosting your search engine rankings also requires having the right marketing materials to work with. Being optimized for mobile users is important, for example, because 65 percent of mobile internet users rely on their smartphones and tablets to find local businesses when they want or need to make a purchase. In these and other situations, search engine rankings can play a large role in how profitable a company will be in both local and national markets.

Named for Google co founder Larry Page, the “PageRank” search algorithm uses over 200 unique criteria to determine which sites will appear higher in the search engine rankings than others. If your business is using the right online marketing solutions, then you may qualify for a position within the top three results. Search marketing techniques are becoming increasingly competitive, however, so you need to use an adaptive solution to stay at the top once you do get there. Work with a SEO firm that is able to provide multitiered, complex solutions for your online marketing needs, and you may gain the advantage that you need to get to and stay at the top.

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