Regardless of the service or product for sale on the internet, you will not make those sales without increased online visibility. That is especially critical since nearly 90 percent of U.S. internet users do some browsing and research online. Continuing that trend, more than 50 percent of all U.S. retail dollars spent will be influenced from online marketing by 2016.
Search engine optimization, used to improve your websites ranking on search results pages, is based on improving your content visibility and creating quality content. If you are struggling from a lack of website traffic despite your internet marketing efforts, you can outsource SEO to increase your site visitors.
For some businesses, it makes the most sense to outsource SEO if you lack the expertise in house or cannot devote the additional time to work on your search engine rankings. Finding the right SEO firm does not have to be difficult, in fact you can research reviews on various third party review sites. You should look for the different SEO firms that have consistently increased client traffic and that come well recommended.
In addition to increasing your online traffic and improving your search engine visibility, you want to find a company that has a well documented record for customer service. Since there is a lead time to achieving improvements in your google rankings, they have to provide extensive feedback and status reports to insure that they are doing what they promised.
When you settle on several SEO providers you can begin to dive into their record and case studies at a finer level of detail. You are looking for companies that have maintained client relationships for a substantial time period, since this can be an industry where clients and providers have a short history of working together and shopping around different offers.
Finally, you should request a walk through of their reporting structure with an account executive. This is where you will be able to see the details of their progress and to assess future opportunity.