SEO Tools Can Help Businesses Gain a Larger, More Loyal, Customer Base

Search engine optimization

Google is one of the most unique companies on the marketplace today. Not only is their company headquarters mowed by goats that are rented from a grazing company, the founders used LEGO bricks to create a storage compartment for the 10 4GB hard drives they used while testing the PageRank algorithm when it was still a research project. Because it is unique, it allows businesses with strong internet marketing campaigns a unique opportunity. By using SEO tools, they can improve their search engine rankings and attract more customers. Very few companies have the power have the capacity to do so for so many others, making Google extremely unique.

In the immense and ever expanding digital marketplace of today, it is important for businesses to use Seo tools that allow them to attract a large number of new customers. According to 57 percent of B2B marketers, SEO has the strongest influence on their lead generation. This is likely to mean that many of them are using SEO tools and strategies that help improve their presence on search engine result pages. In order to keep up with them, other businesses might want to use SEO tools of their own. Doing so can go a long way towards helping a company attract new customers.

Over 88 percent of U.S. internet users over the age of 13 were expected to browse or research products in 2012. Of those, roughly 40 percent were expected to request information before making a purchase by following up on social media. So using SEO tools is not the only way for businesses to improve their web presence and attract new customers. Many will do so by adding a strong social media presence to their use of SEO tools. This can help them enter into a dialogue with potential customers, helping them feel comfortable making a purchase.

Mastering the power of search engines by using SEO tools and other strategies is a great way for businesses to increase their site traffic. Because 70 to 80 percent of search engine users only choose organic results and pay no attention to sponsored links, it is becoming more of a necessity than a luxury for businesses to be able to use SEO tools and improve their rankings. Doing so can give a business an advantage in the competitive business environment of today, which could make the difference between success and failure.

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