In the competitive business environment of today, which features an expansive digital marketplace, it is important for businesses that want to expand and attract new customers to find innovative ways to do so. One of the best methods is a strong internet marketing campaign that is likely to feature search engine optimization. Using inbound leads, like search engine optimization, is a great idea for businesses because it costs 61 percent less than outbound leads, such as cold calling. On top of that, search engine optimization helps the website, and web presence as a whole, of a business, become more visible in order to increase traffic.
Using search engine optimization allows businesses to increase their search engine rankings and generate larger amounts of organic results and clicks. Organic click through generates conversion rates that are 25 percent higher than equivalent Pay Per Click rates. On top of that, between 70 and 80 percent of search users say that they choose organic results and pay no attention to sponsored results. Consequently, it is a good idea for businesses to use search engine optimization techniques that allow their organic links to be seen by a higher number of web users.
Although search engine optimization is very useful, it might not be the only avenue businesses want to pursue in order to build a strong web presence. Because of current trends, they might also want to consider optimizing their website for mobile use. By 2014, it is expected that mobile internet usage on spartphones, tablets, and other similar devices, will overtake desktop computer internet usage. Therefore, businesses who use web development and skilled web designers to create web pages that are useful on any device can set themselves apart from businesses who do not. If mobile optimization is done in cooperation with search engine optimization, it can be greatly beneficial to a business looking to attract more customers.
Over the years, Google has grown tremendously, and provides a lot more opportunities for users than it did in 1998, when its first “doodle,” depicting the burning man, was intended as an out of office message to let people know that the founders of the company were at the famous Nevada festival. Since then, companies have began to use search engine optimization techniques in order to bring many Google users to their websites. Quality search engine optimization campaigns can make the difference between success and failure in the business climate of today.