The “PageRank” algorithm that Google features is named for Larry Page, who is a co founder of the company. Nearly 60 percent of consumers start researching a product or services that they are looking for by using search engines, including Google, which is a much higher number than the 24 percent who do so by visiting company websites and 18 percent who inquire via social media platforms. The large number of people who use search engines means that they provide a great opportunity for businesses looking to increase their visibility and attract new customers. With a great search engine optimization campaign, any company can take advantage of the power of search engines and do exactly that.
Every day, web users conduct billions of searches on search engines, which means that businesses who are able to use SEO properly can see tremendous gains. There are several ways to run an SEO campaign, and because every business is unique, and will have different needs and goals, there might not be one that will work for everyone. While some will be able to do that work in house, others will find that the best way to get the premium content they need is by outsourcing that work to talented resellers. Either way, taking steps towards utilizing search engines can prove to be very beneficial.
Having strong search engine rankings is necessary for businesses looking to give themselves an edge in the digital marketplace. Especially since three quarters of those who use search engines never scroll beyond the first page of search results. As a result, businesses will want to make sure that they rank well in order to get seen by as many consumers as possible, and increase their site traffic. This can go a long way towards helping them build a larger, more loyal, customer base.
In addition to harnessing the power of search engines, there is a multitude of other strategies businesses can use to attract more customers. Since 65 percent of mobile internet users depend on their smartphone or tablet to find a local business and make a purchase, optimizing web content for mobile use is a good idea. And, since social media has seen a great amount of development since the first Tweet Google ever made, which was binary code for “I’m feeling lucky,” establishing a strong social media presence can be useful. Using those strategies with mastery of search engines can help any growing business.