First, it is important to understand that media in the advertisement and marketing context has two distinct areas, traditional media and the new media. Radio commercials and television ads along with magazine advertisements printed on paper and postal marketing are all examples of conventional media. However, new media refers to online advertisements available through Facebook, Twitter, Pandora, and other websites.
As a business is a challenge in coming up with an effective marketing strategy that is perfect to promote your company’s brand and product. Media buying is undertaken by media buyers. They create plans for the most effective marketing strategy to suit your needs. Media buyers have worked with a variety of vendors across a range of industries creating for them perfect marketing strategies. Their knowledge and experience will assist you in determining the most effective marketing plan for your organization. The marketing strategy the media buyer will help you develop will take into consideration your target audience demographics and the bottom line of your marketing.