42 percent of people who use Internet search engines click on the top ranking link. If you are a company looking to disseminate your brand online, but have not yet executed a web marketing strategy, you could be doing your business a serious disservice, especially if you are obsolete in the search engines.
There are two main ways that you can increase your visibility in the search engine rankings. The first is a process called search engine optimization, which is a series of practices used to increase a websites’ visibility in the search engine rankings through free or “organic” listings. An organic search engine CTR (click through rate) is an excellent way to measure user interaction and engagement on the Internet, and is relatively cost effective. There are several great seo companies out there, and you can also work internet marketing agency should you decide to execute an SEO marketing strategy.
SEO marketing is heavily based in keyword selection, content generation, and link building, so if you are unsure how to begin this process, you may want to consider hiring a third party Seo marketing firm to assist you with your strategy.
The second, and perhaps more popular way to increase visibility is through PPC campaign management.
PPC (pay per click) advertising is an advertising model in which the company placing the online advertisement only pays when a user actually clicks on that ad. Working with a PPC advertising company is a great place to begin if you are looking to begin your process almost immediately.
A PPC advertising company will work with you to develop a keyword list relevant to your brand, bid on those key words, and develop ad copy for your displayed advertisements. If none of this makes sense to you, the PPC advertising company you decide to work with should be able to give you a explanation in terms that will help you to understand the process more thoroughly.
Whether you decide to do SEO marketing or use a PPC advertising company, it is imperative to your brand that you have an effective web strategy in place. The web is slowly replacing traditional advertising mediums, and if no one can find you, you will not make sales! It is certainly something to think about.