Archive for February, 2013

The Benefits of SEO Blogging

Written by SEO Reseller on February 28th, 2013. Posted in Internet marketing, Seo news

Seo marketing

SEO blogs help companies get their web pages among the first ranked in search engine rankings in order to better reach the three quarters of internet users who do not look beyond the first page of search results. SEO blogs also help companies reach as many people as possible in order to increase profit margins.

Almost 90 percent of internet users in the U.S. over the age of 14 research products online, as well as on social media sites, before purchasing them. The internet allows consumers to be more informed about the products they buy and SEO marketing can help companies get their products on the market. SEO blogs are written to focus around specific keywords that allow them to be located by search engines as relevant sources for the terms searched.

Studies have found that companies that use blogs as part of their website have 434 percent more indexed pages, and thus more leads. SEO blogs are not as strict in tone as SEO articles and can therefore be used to address a larger demographic of people by making them feel as if they were retrieving the information from a friend. Seo blogs cover a number of topics for a variety of companies and can be found through search engines such as Google, which is the most commonly used.

Google was not always as popular as it is today however, it was a research project originally, and had a very limited amount of space for storage. In fact, the founders at one point had used Lego bricks for a storage compartment to hold the 10 4GB hard drives that housed the PageRank algorithm. Since then, the search engine has become one of the main sources for marketing, and utilizes various aspects of the internet to communicate with consumers. In 2009, the company created its first Twitter message, which was binary code for the phrase Im feeling lucky.

SEO Tools Can Help Businesses Gain a Larger, More Loyal, Customer Base

Written by SEO Reseller on February 13th, 2013. Posted in Google rankings, Online marketing, Seo

Search engine optimization

Google is one of the most unique companies on the marketplace today. Not only is their company headquarters mowed by goats that are rented from a grazing company, the founders used LEGO bricks to create a storage compartment for the 10 4GB hard drives they used while testing the PageRank algorithm when it was still a research project. Because it is unique, it allows businesses with strong internet marketing campaigns a unique opportunity. By using SEO tools, they can improve their search engine rankings and attract more customers. Very few companies have the power have the capacity to do so for so many others, making Google extremely unique.

In the immense and ever expanding digital marketplace of today, it is important for businesses to use Seo tools that allow them to attract a large number of new customers. According to 57 percent of B2B marketers, SEO has the strongest influence on their lead generation. This is likely to mean that many of them are using SEO tools and strategies that help improve their presence on search engine result pages. In order to keep up with them, other businesses might want to use SEO tools of their own. Doing so can go a long way towards helping a company attract new customers.

Over 88 percent of U.S. internet users over the age of 13 were expected to browse or research products in 2012. Of those, roughly 40 percent were expected to request information before making a purchase by following up on social media. So using SEO tools is not the only way for businesses to improve their web presence and attract new customers. Many will do so by adding a strong social media presence to their use of SEO tools. This can help them enter into a dialogue with potential customers, helping them feel comfortable making a purchase.

Mastering the power of search engines by using SEO tools and other strategies is a great way for businesses to increase their site traffic. Because 70 to 80 percent of search engine users only choose organic results and pay no attention to sponsored links, it is becoming more of a necessity than a luxury for businesses to be able to use SEO tools and improve their rankings. Doing so can give a business an advantage in the competitive business environment of today, which could make the difference between success and failure.

SEO is a Great Way for Businesses to Build a Larger, More Loyal, Customer Base

Written by SEO Reseller on February 8th, 2013. Posted in Search engine rankings, Search engines, Seo

Seo

In the competitive business environment of today, which features an expansive digital marketplace, it is important for businesses that want to expand and attract new customers to find innovative ways to do so. One of the best methods is a strong internet marketing campaign that is likely to feature search engine optimization. Using inbound leads, like search engine optimization, is a great idea for businesses because it costs 61 percent less than outbound leads, such as cold calling. On top of that, search engine optimization helps the website, and web presence as a whole, of a business, become more visible in order to increase traffic.

Using search engine optimization allows businesses to increase their search engine rankings and generate larger amounts of organic results and clicks. Organic click through generates conversion rates that are 25 percent higher than equivalent Pay Per Click rates. On top of that, between 70 and 80 percent of search users say that they choose organic results and pay no attention to sponsored results. Consequently, it is a good idea for businesses to use search engine optimization techniques that allow their organic links to be seen by a higher number of web users.

Although search engine optimization is very useful, it might not be the only avenue businesses want to pursue in order to build a strong web presence. Because of current trends, they might also want to consider optimizing their website for mobile use. By 2014, it is expected that mobile internet usage on spartphones, tablets, and other similar devices, will overtake desktop computer internet usage. Therefore, businesses who use web development and skilled web designers to create web pages that are useful on any device can set themselves apart from businesses who do not. If mobile optimization is done in cooperation with search engine optimization, it can be greatly beneficial to a business looking to attract more customers.

Over the years, Google has grown tremendously, and provides a lot more opportunities for users than it did in 1998, when its first “doodle,” depicting the burning man, was intended as an out of office message to let people know that the founders of the company were at the famous Nevada festival. Since then, companies have began to use search engine optimization techniques in order to bring many Google users to their websites. Quality search engine optimization campaigns can make the difference between success and failure in the business climate of today.