Stay Ahead of the Game with SEO

Written by SEO Reseller on December 6th, 2013. Posted in Seo, Seo tools

Search engine optimization

Online marketing has made search engine optimization (SEO) an important part of any company’s success. Sites like Google scour the internet looking for quality websites that it can place on the first page of their search engine results page (SERP) for users to find. There are more than 100 billion searches conducted online every month, and out of these, only about 75 percent of users look beyond the first page of a SERP. This makes it vital for companies to utilize SEO strategies to increase their search engine rankings, and gain visibility.

SEO companies use different strategies that create organic ways for users to locate a client’s website. This can be important because about 75 percent of users ign

Take Advantage of the Opportunities Search Engines Provide to Attract Many New Customers

Written by SEO Reseller on March 27th, 2013. Posted in Search, Search engine ranking, Seo

Search engine rankings

The “PageRank” algorithm that Google features is named for Larry Page, who is a co founder of the company. Nearly 60 percent of consumers start researching a product or services that they are looking for by using search engines, including Google, which is a much higher number than the 24 percent who do so by visiting company websites and 18 percent who inquire via social media platforms. The large number of people who use search engines means that they provide a great opportunity for businesses looking to increase their visibility and attract new customers. With a great search engine optimization campaign, any company can take advantage of the power of search engines and do exactly that.

Every day, web users conduct billions of searches on search engines, which means that businesses who are able to use SEO properly can see tremendous gains. There are several ways to run an SEO campaign, and because every business is unique, and will have different needs and goals, there might not be one that will work for everyone. While some will be able to do that work in house, others will find that the best way to get the premium content they need is by outsourcing that work to talented resellers. Either way, taking steps towards utilizing search engines can prove to be very beneficial.

Having strong search engine rankings is necessary for businesses looking to give themselves an edge in the digital marketplace. Especially since three quarters of those who use search engines never scroll beyond the first page of search results. As a result, businesses will want to make sure that they rank well in order to get seen by as many consumers as possible, and increase their site traffic. This can go a long way towards helping them build a larger, more loyal, customer base.

In addition to harnessing the power of search engines, there is a multitude of other strategies businesses can use to attract more customers. Since 65 percent of mobile internet users depend on their smartphone or tablet to find a local business and make a purchase, optimizing web content for mobile use is a good idea. And, since social media has seen a great amount of development since the first Tweet Google ever made, which was binary code for “I’m feeling lucky,” establishing a strong social media presence can be useful. Using those strategies with mastery of search engines can help any growing business.

SEO Tools Can Help Businesses Gain a Larger, More Loyal, Customer Base

Written by SEO Reseller on February 13th, 2013. Posted in Google rankings, Online marketing, Seo

Search engine optimization

Google is one of the most unique companies on the marketplace today. Not only is their company headquarters mowed by goats that are rented from a grazing company, the founders used LEGO bricks to create a storage compartment for the 10 4GB hard drives they used while testing the PageRank algorithm when it was still a research project. Because it is unique, it allows businesses with strong internet marketing campaigns a unique opportunity. By using SEO tools, they can improve their search engine rankings and attract more customers. Very few companies have the power have the capacity to do so for so many others, making Google extremely unique.

In the immense and ever expanding digital marketplace of today, it is important for businesses to use Seo tools that allow them to attract a large number of new customers. According to 57 percent of B2B marketers, SEO has the strongest influence on their lead generation. This is likely to mean that many of them are using SEO tools and strategies that help improve their presence on search engine result pages. In order to keep up with them, other businesses might want to use SEO tools of their own. Doing so can go a long way towards helping a company attract new customers.

Over 88 percent of U.S. internet users over the age of 13 were expected to browse or research products in 2012. Of those, roughly 40 percent were expected to request information before making a purchase by following up on social media. So using SEO tools is not the only way for businesses to improve their web presence and attract new customers. Many will do so by adding a strong social media presence to their use of SEO tools. This can help them enter into a dialogue with potential customers, helping them feel comfortable making a purchase.

Mastering the power of search engines by using SEO tools and other strategies is a great way for businesses to increase their site traffic. Because 70 to 80 percent of search engine users only choose organic results and pay no attention to sponsored links, it is becoming more of a necessity than a luxury for businesses to be able to use SEO tools and improve their rankings. Doing so can give a business an advantage in the competitive business environment of today, which could make the difference between success and failure.

SEO is a Great Way for Businesses to Build a Larger, More Loyal, Customer Base

Written by SEO Reseller on February 8th, 2013. Posted in Search engine rankings, Search engines, Seo

Seo

In the competitive business environment of today, which features an expansive digital marketplace, it is important for businesses that want to expand and attract new customers to find innovative ways to do so. One of the best methods is a strong internet marketing campaign that is likely to feature search engine optimization. Using inbound leads, like search engine optimization, is a great idea for businesses because it costs 61 percent less than outbound leads, such as cold calling. On top of that, search engine optimization helps the website, and web presence as a whole, of a business, become more visible in order to increase traffic.

Using search engine optimization allows businesses to increase their search engine rankings and generate larger amounts of organic results and clicks. Organic click through generates conversion rates that are 25 percent higher than equivalent Pay Per Click rates. On top of that, between 70 and 80 percent of search users say that they choose organic results and pay no attention to sponsored results. Consequently, it is a good idea for businesses to use search engine optimization techniques that allow their organic links to be seen by a higher number of web users.

Although search engine optimization is very useful, it might not be the only avenue businesses want to pursue in order to build a strong web presence. Because of current trends, they might also want to consider optimizing their website for mobile use. By 2014, it is expected that mobile internet usage on spartphones, tablets, and other similar devices, will overtake desktop computer internet usage. Therefore, businesses who use web development and skilled web designers to create web pages that are useful on any device can set themselves apart from businesses who do not. If mobile optimization is done in cooperation with search engine optimization, it can be greatly beneficial to a business looking to attract more customers.

Over the years, Google has grown tremendously, and provides a lot more opportunities for users than it did in 1998, when its first “doodle,” depicting the burning man, was intended as an out of office message to let people know that the founders of the company were at the famous Nevada festival. Since then, companies have began to use search engine optimization techniques in order to bring many Google users to their websites. Quality search engine optimization campaigns can make the difference between success and failure in the business climate of today.